Save Her Lose Us (Evangeline and Soren) novel Chapter 287

"The eighty-thousand-dollar one, obviously," Theo said without hesitation. The sales manager agreed.

"Exactly," Evangeline said.

"I still don't get it," the sales manager admitted. "UME has always been a high-end, international brand—a ‘luxury car.' But people in smaller, more remote areas have never even heard of us. They won't see our move into the budget market as a luxury brand going on sale."

Theo nodded in agreement. His own research in rural areas confirmed that UME had zero brand recognition there.

"They might not know," Evangeline said with a smile, "but someone in their family will. Mr. Carlisle's fanbase spans every region and age group in the country, and a good number of them fit our target demographic. We have a dedicated following that has been with us for years. They know the difference."

The realization dawned on the sales manager. "You're saying we get them to help us?"

"But will they?" Theo asked, still skeptical.

"They will," Evangeline said confidently. "I've studied Glenn's fan demographics. Most of them will be happy to help. They want to see him, and we can give them that opportunity. For them, spreading the word is a small favor. It's a win-win."

Theo was still unconvinced, but the sales manager was sold. "I'll get in touch with them right away."

After getting Glenn's permission, the sales manager immediately reached out to the most active members of the fan community. As expected, the response was overwhelming. Nearly everyone agreed to help.

By that evening, the campaign was already gaining significant traction, and the sales manager was flooded with calls. The results were immediate and astounding, and for the first time in a while, everyone's spirits were high.

Finn was waiting by his car when Evangeline left work, a lightness in her step as she walked toward him.

"Good mood?" he asked, an eyebrow raised.