Save Her Lose Us (Evangeline and Soren) novel Chapter 286

The sales manager was both furious and helpless. Those companies had only agreed to work with UME because they assumed Fawkes Enterprises would turn a blind eye. With a personal call from Soren, none of them would dare defy him.

"At least we still have sales from the lower-end market," he said. "For now, it's enough to keep us from going under."

Theo looked shaken. "Thank God Evangeline saw this coming and we shifted our target demographic. Otherwise, we'd be completely cornered."

Evangeline wasn't surprised that Soren had come after them. After five years of marriage, she knew just how ruthless he could be when it came to business.

"But we haven't fully established our reputation in the low-end market yet," Theo added. "The situation is still precarious."

"What if we launch a bigger marketing campaign?" Evangeline suggested.

Theo shook his head. "We already spent a huge chunk of our capital on the last campaign, and with this blockade, our returns have been minimal. The public relations department ran the numbers. Even with the tightest budget, a new campaign is far beyond what we can afford. And there's no guarantee it would even work. UME can't afford another gamble."

He rubbed his temples, a headache forming. There was another problem he didn't mention: their entry into the low-end market had been quiet. If they made a big splash with a new campaign, Fawkes Enterprises could easily crush them with its own budget-friendly line. All their efforts would be for nothing.

Evangeline understood his concerns. "We could get people to promote us for free."

"For free?"

Evangeline nodded slowly. "Celebrity effect and price anchoring."

"What?" Theo looked at her, confused by the technical terms. He was a tech guy, but the sales manager, who dealt with this kind of thing daily, caught on quickly.

"I get the celebrity effect. You mean using Mr. Carlisle's influence to drive sales. But what's price anchoring?"

Evangeline handed them each a copy of her report. "Let's say you have two cars in front of you. One is a famous luxury brand, originally priced at eighty thousand dollars, but because the company is struggling, it's now on sale for fifty thousand. The other car was originally fifty thousand and is now on sale for forty-eight. The specs are identical. Which one do you choose?"