The Man in Power After Being Married into Her Family novel Chapter 5148

When faced with Hannah’s deception, Elaine did not fall for her tricks this time. She simply said in a self-conscious manner, “I don’t understand shares. The risk is too high, and it requires a lot of capital. I still think that it’s easier to sell goods on a live broadcast. I can start from scratch, and I can just do it on my cell phone. I will be able to make a lot of money if I’m successful, but I won’t lose much if I fail.”

As Hannah drove, she tried to dispel Elaine’s thoughts and said, “You have to have a selling point first if you want to engage in live broadcasts and sell goods. Tell me, what can attract people to watch old women like us?”

Elaine casually muttered, “If it doesn’t work, I’ll just sell my misery online. I’ll say that my husband has lung cancer, and I will ask everyone for help.”

Hannah felt a little offended and hastily said, “How can you do that?! Charlie could be regarded as a person with a certain influence now. Wouldn’t it be embarrassing if Charlie’s clients were to find out that you’re using Jacob to cheat people out of their money online?!”

Elaine curled her lips and said, “It’s just to make money, it’s nothing bad.”

She then said to Hannah, “By the way, what is that damn old woman up to lately? Why don’t you lend her to me for a few days, and I’ll take her and Jacob to the outskirts of Aurous Hill to rent a rural self-built house to engage in live broadcast there.”

Hannah never expected that Elaine would think of this method.

When she first thought of engaging in live broadcasts, it was also because she had seen videos of other people’s live broadcasts and short videos selling their misery on the internet.

After looking around, she found that those miserable anchors were not even as fucking miserable as herself.

Either their children, husbands, wives, or parents were sick, but in her own situation, she had two paralyzed men and an old woman who already had half her foot in her grave at home. She had been bullied by her mother-in-law for so many years and was even forced to work in a black coal kiln where she had accidentally gotten pregnant. She was finally rescued, but as a result, her own husband beat her up, and she was rejected by her family. Who could be as miserable as her?

When Hannah saw that those who were not as miserable as herself could make money, she had changed her mindset and simply rearranged the room and started engaging in a live broadcast to start selling goods online.

Hannah actually had ready-made material to sell her misery online. Both Christopher and Harold were basically invalids who only had to lie on the bed without even needing to act at all.

Hannah’s ability to sell goods was recognized by those brands.

Although the number of fans Hannah had was not as high as that of those top anchors, Hannah had a high fan conversion rate and order turnover rate which made these brands increase her commission ratio.

The goods that were sold on live broadcasts were usually cheap. For example, the production cost of the factory in the south for the five towels that Hannah sold yesterday was about fifteen dollars. Due to the huge order volume, the cost of the logistics was about two to three dollars. After adding the cost of storage and packing, the total cost would be only twenty dollars, but Hannah was selling five towels for ninety-nine dollars. The gross profit rate was extremely high.

However, the brands also had their own weakness. Their greatest fear was the high return rate.

The platform would always give consumers the right to return the products without any reason within seven days in order to protect the interests of consumers. Every time an order was sent out, the labor and logistics costs would be five dollars. If the customer returned the goods for this order, they would not be earning anything for this order, but they would be losing five dollars instead. Moreover, generally speaking, when this kind of goods was returned, the customers would have already unpacked the goods, and the packaging would be damaged. If they wanted to sell the goods again, they would have to manually unpack and repack the goods, so that would cost a lot back and forth.

Therefore, once the return rate remained high, even if the gross profit margin was very high, the brand’s real profit margin would not be much higher.